Turkey experienced an unusually troubling crisis. The economy continued to suffer from the emerging market crisis recently. Domestic demand contracted by 6.4 percent which the steepest decline in economic activity since 1945. Two major earthquakes caused great suffering and dislocation. More than 17,000 people lost their lives, thousands of buildings collapsed and industrial production was interrupted, leading to material losses in the range of $ 7-8 billion.
Under these circumstances, Arçelik A.Ş. results are more than satisfactory. Importantly, Arçelik was able to preserve its dominant share in the market despite Customs Union with the EU, now in its fourth year, and the entry of all major international brands. In spite of all these developments, Arçelik and Beko brands remained the most popular on the market.
Objective of this dissertation is to examine reasons of this success by approaching in economical perspective and to submit the company profile of Arçelik A.Ş. to readers.
M. Emre CİVELEK
Nov,2001;İstanbul
· Abstract
· Contents
· Analysis of Turkish and the world economy
· Analysis of white goods industry
1. Demand
2. Competition
5. Pricing
7. Service
1. History
3. International Expansion of Arçelik
· Finance
1. Koc Group Aims and Principles
This study would not have been completed without the support of Mr. Cemil ATA and I am particularly grateful to İlknur SAYDAR for her unprecedented patient .
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